Abruzzo Turismo in Rete (ATR) is a project born from the shared vision of a group of tourism entrepreneurs deeply connected to the Abruzzo region and united by the desire to promote an innovative and collaborative model of tourism development.
At the heart of our work lies the Network—a weave of relationships, skills, and passions connecting people, businesses, landscapes, and traditions.
It’s more than an organization; it’s a dynamic ecosystem where collaboration generates value and the territory takes center stage.
Through real connections and public–private synergies, Abruzzo Turismo in Rete promotes a development model that enhances Abruzzo’s cultural, natural, and symbolic heritage in a contemporary way—while keeping its authenticity intact.
It’s a new way of doing tourism, based on cooperation, innovation, and the strength of local communities.
ATR is much more than an organization: it’s a living ecosystem where every participant—from small businesses to local authorities—helps generate value, innovation, and opportunity.
The network grows through concrete collaborations, targeted training, and shared tools that help tell the story of Abruzzo in a consistent, engaging, and recognizable way.
Events, meetings, and exchanges foster an ongoing dialogue among the region’s key players, turning cooperation into tangible results.
Every project for cultural and tourism development begins as a collective idea—translating local experiences into sustainable growth and new opportunities for the entire region.
